Promoting your teaching studio

Your studio web advertisement (it's free!) Your poster at the local shop has a potential audience of hundreds. Your newspaper ad, tens of thousands. But if you want a direct link to the homes of every potential student in town, there’s only one way to do it. You need a webpage. It will work for you 24 hours a day, 7 days a week, and provide a depth of information about your studio that your conventional advertising never could. Not only that, you can update the information instantly, with no extra printing costs, or the need to recall existing materials.   How to set up your webpage The PracticeSpot Press official website will allow you to set up your very own studio promotion webpage instantly, and for free—and best of all, you don’t need to know anything about building webpages to do it. Just fill in the blanks. To see an example of a finished product , go to: www.janmurray.practicespot.com Or you can set up your own simply by going to: www.practicespot.com and create your own "My PracticeSpot" account. (It takes around 20 seconds, and it won’t cost you a cent)   What your webpage will contain Your PracticeSpot Webpage has been set up to display a huge range of information about your studio, but you can actually turn off any of the sections that don’t seem relevant. You can also edit or update any of the sections at any time, allowing your ad to evolve as your studio does. So what will your ad contain? That’s up to you, but the following sections are there ready to be filled in: Where to find the studio Allows you to display the address of your studio, together with any notes you want to include on how to find the studio—cross streets, landmarks, distinguishing characteristics of the studio itself. If your studio is based in the United States, a map can automatically be displayed showing the location of your studio. Contact details Ensures that interested parents will have plenty of different ways of getting in touch with you, allowing you to display your phone number, cell phone, fax and email address. About the teacher Helps make your background three dimensional for visitors to your webpage. Provides sections in which you can detail: • Your teaching history • Qualifications •  Association Memberships • Testimonials (You can either list them or indicate "available on request") • Other interests—Hobbies etc. • Student success stories • Strengths (don’t be modest) • Weaknesses (and don’t water it down) • Any other relevant information What the studio offers students Your chance to outline exactly what it is that makes your studio unique, while also helping visitors judge for themselves whether your particular niche is relevant to their needs. Provides sections in which you can detail: • Mission statement • Principal Instrument taught • Other instruments taught • Principal style taught • Other styles taught • Studio size • Studio specialties (e.g.. beginners, music technology) • Whether you have instruments for hire • Whether sheet music is available for purchase at your studio • Whether you prepare students for exams • Whether or not your studio offers group lessons • Whether you hold regular studio recitals • Whether your studio has a waiting room • Whether parents are welcome at lessons • Whether your studio is air conditioned • Whether your studio has recording facilities • Whether you use music education software • Any other relevant information Addition extras It’s also possible to add a photo to your website, together with a scrolling news ticker that you can use to display breaking news in your studio—student of the week, upcoming recitals, theory brainteasers—whatever you like. Great! Let me set up my own Show me some ideas for using my studio website to attract students

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