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Promoting your teaching studio

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The hidden benefits of a full studio

This entire section at PracticeSpot is founded on the premise that having a full studio is somehow a desirable end. But apart from the warm inner glow of feeling that you’re in demand, how can a full schedule and healthy waiting list really transform things for you?

Once your schedule is full, your studio won't just be bigger - you'll be able to support a better studio

The short answer is that teaching is a completely different job for those whose studios are full—it’s less stressful, it’s filled with more opportunities, and it’s a lot more fun. The end result is that you can actually come out of a day of teaching fifteen students less tired and more enthusiastic than you did when you only used to teach five.

So what are these changes that await? And why is it that teachers with full schedules are in such a powerful position?


1. Teachers with full studios can afford to reinvest more back into the studio itself.

Once your schedule is full, your studio won’t just be bigger—you’ll be able to support a better studio. Want to create a comprehensively stocked CD lending library for your students? Or pay for an extension to your home for a bigger, dedicated studio instead of teaching in your living room? Or purchase recording facilities so that your students can make their own CDs? All these things are possible with the additional income that a full studio brings. In turn, this then makes your studio a more attractive place for prospective students, creating a cycle that serves only to make your waiting list even longer.

But it’s not just about using these new resources to attract new students. These resources will make your job easier with the students you already have, providing exciting new lesson options that will help your retention rates.

Take a moment and work out what your income would be if your studio were filled to the lid right now. What would you do with the extra money? Look around your studio, and you’ll get some great ideas.


2. Teachers with full studios can be more selective about who they take.

You can filter your studio so that your week is filled with exciting students who want to be where they are.

Instead of having to accept anyone who comes along, you can afford to take only those students that you really want to work with.

The end result? Your job is easier, and a lot more fun. You can filter your studio so that your week is filled with exciting students who want to be where they are. It’s a far cry from struggling with tone-deaf and unmotivated students who, but for the fact that you have rent to pay, would never have been allowed through your door in the first place.

This also increases the standard across the studio, ensuring that you are better represented at competitions and auditions.

But most of all, you can wake up each day with that most rare of gifts in any career—looking forward to your job. Because it’s a great group of hand-picked kids you’re working with.


3. Teachers with full studios don’t need to worry when students leave.

Smaller studios don't have this luxury - they need to cling to every student for as long as possible...

...and often it's well past the use-by-date

If your schedule has gaps, a student leaving means an instant drop in income—and for teachers of small studios it can feel like a body blow every time someone moves on. If, however, your studio is full to the point where you already have a waiting list, then a student leaving simply means that you replace them straight away with someone else.

This also means that you can afford to gently nudge students who are either ready to move on, or for whom lessons are no longer working. Smaller studios don’t have this luxury—they need to cling to every student for as long as possible, and often it’s well past the use-by date.

The end result is that your studio will stay fresh, ensuring that your schedule is filled with enthusiastic and hard working students. They’ll also know that they need to take any warning to "shape up" very seriously, conscious of the fact that there are another dozen students who would love their lesson time.

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